3 Key Tips For Your Next Video Marketing SnapChat Campaign

Some people might look at SnapChat as just another DUMB app for flirting around and sharing funny faces. However, it’s those apps that can hold the greatest value for advertisers. These apps, normally filled with happy moments and funny images usually create a nice carnival atmosphere, that could well encourage people to view your ads and learn more about your brand and offer.

Teens Rule The World

And if they are your target audience- you MUST have a SnapChat account. Business Insider posted a staggering piece about the fact that  77% of USA college students  are using SnapChat on a daily basis, and more than that- 58% of them are likely to purchase something that they have seen there- if they will find an added value in following that vendor on SnapChat (Like a coupon code offer).

With 8 BILLION videos viewed every single day- if you have a video ad and you’re not running it on SnapChat- you are missing out on all the fun! In order to make sure your SnapChat video campaign goes well, here are our 5 tips for marketing your product via SnapChat’s videos:

1. Offer an Exclusive Discount

Coupon code, special link, something that the user can profit from following you on SnapChat. The offer needs to be unique to SnapChat, and don;t try to fool your users. Teens are smarter then you might think. If you offer a coupon code on SnapChat and offer the same exact code and discount on your FB page- your users will not be so happy. Make the code sound more unique by adding the word Snap into the code, making the users understand that this is a code designated to benefit their SnapChat community.

2. Increase Your User Engagement by Replying to Stories.

The new feature of Story Replies (that allows users to reply to each picture or piece inside the story) makes it easier to run polls, manage a Q&A story, and get instant feedback from your potential clients. This feature is not only the best way for you to see how you are looking from the eyes of your most honest audience (teens), but is also a great way to connect to your followers in real time.

3. Create Your Own “On-Demand” Geofilters

If this post was written just 3 months ago- this wouldn’t even be relevant, as SnapChat’s Geofilters were designed only for public places. However, with the introduction of “On-Demand” Geofilters you can now create and publish a Geofilter for a business or a private event.