The client

Babyliss Paris – Beauty and hair products

The Challenge

Increase awareness and sales.

Our approach:

Produce an engaging humorous video with a well known opinion leader to post on social media. In addition, we created an e-commerce website as a new marketplace platform for Babyliss.

The results:

Within 4 months, Babyliss’s promotional video reached over 80,000 views. This give extreme exposure to potential customers and increased online purchases that boosted ROI significantly.