Brimag, a leading electrical appliances company, which own an e-commerce website
Black Friday campaign with 3 main goals:
Awareness and sales of Black Friday deals. Maximize traffic and bounce rate. Increase the average page visit and browsing on page.
First stage: “Find the Star” campaign. Online visitors were to find hiding stars within the products to win a prize.
Second stage: Add sales and popups within the website to create awareness about Black Friday deals.
Third stage: Remarketing campaign with bonus sales for online visitors.
More than half a million website impressions in only 5 days!
The average page visit increased by 40% with over than 65,000 interactions and online purchases.