The Challenge:

A national campaign on behalf of the Israel’s Medical Association, the Ministry of Health and the Israel Center for colonoscopy with the primary goal to raise awareness of cervical cancer among the women of Israel

Our approach:

After the initial Research on the disease, global overview and analysis we came to realize that Cervical Cancer is one of the only two kinds of cancer completely preventable.

We build the campaign under the message

“X on cancer”

Our Social media campaign on Facebook and Instagram and received massive exposure and press coverage.

We inspired social media leaders, politicians and woman celebrities like: Natalie Dadon, Yael Bar Zohar and more, to join us and asked them to share their pictures with their hands X mark under the hushtag #שמיםאיקסעלהסרטן

We created relevant content campaign and targeted audience both in Hebrew and in Russian.