The client

Kenwood, iconic appliances that featured in MasterChef TV show.

The Challenge

Create conversation and awareness in preparation for Kenwood’s 50 Year Anniversary. The event took place at the exclusive LAGO venue, Rishon Lezion.

Our approach:

Mixer wins wheels!

We created a series of promotional teasers with a never-seen-before in Israel surprise!

The surprise was a challenge to pull a real car with a Kenwood mixer. The entire challenge was posted live on Kenwood’s Facebook page.

Awesome results:

The guests and over 20,000 live viewers on Kenwood’s Facebook page were super surprised with the challenge.