The client

SavorEat, the Israeli food-tech company that has been hard at work producing a plant-based burger for consumption, finally revealed its flagship product today at burger restaurant chain BBB in Herzliya. The burgers were ordered by members of the press via their mobile phones and presented alongside fries, onion rings, and fried cauliflower.

The Challenge

Increase awareness.

Our approach:

Produce an engaging campaign with a well-known opinion leader to post on social media.

The results:

Hundreds of thousands of shares across the network