Digibird https://www.digibird.co.il/ Advertising agency Mon, 21 Feb 2022 11:33:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.4 https://www.digibird.co.il/wp-content/uploads/2020/10/cropped-2-32x32.jpg Digibird https://www.digibird.co.il/ 32 32 savoreat – השקת רובוט שמכין המבורגר מתחליפי בשר ברשת bbb https://www.digibird.co.il/portfolio-item/savoreat-bbb-campaign/ Mon, 21 Feb 2022 11:20:46 +0000 https://www.digibird.co.il/?p=1006 The client SavorEat, the Israeli food-tech company that has been hard at work producing a plant-based burger for consumption, finally revealed its flagship product today at burger restaurant chain BBB in Herzliya. The burgers were ordered by members of the press via their mobile phones and presented alongside fries, onion rings, and fried cauliflower. The […]

The post savoreat – השקת רובוט שמכין המבורגר מתחליפי בשר ברשת bbb appeared first on Digibird.

]]>

The client

SavorEat, the Israeli food-tech company that has been hard at work producing a plant-based burger for consumption, finally revealed its flagship product today at burger restaurant chain BBB in Herzliya. The burgers were ordered by members of the press via their mobile phones and presented alongside fries, onion rings, and fried cauliflower.

The Challenge

Increase awareness.

Our approach:

Produce an engaging campaign with a well-known opinion leader to post on social media.

The results:

Hundreds of thousands of shares across the network

Info

Client:

Tags:

Category:

savoreat

foodtech, savoreat

foodtech

SHARE

Our Projects

The post savoreat – השקת רובוט שמכין המבורגר מתחליפי בשר ברשת bbb appeared first on Digibird.

]]>
CTS כצט – Iron Awareness Day Campaign https://www.digibird.co.il/portfolio-item/cts/ Thu, 29 Jul 2021 10:47:24 +0000 https://www.digibird.co.il/?p=971 The client CTS is a privately held group, among Israel’s leading pharmaceuticals and consumer healthcare companies The Challenge Increase awareness . Our approach: Produce an engaging campaign with a well known opinion leader to post on social media. In addition, We created an Instagram filter that allowed people to take pictures of themselves and raise […]

The post CTS כצט – Iron Awareness Day Campaign appeared first on Digibird.

]]>

The client

CTS is a privately held group, among Israel’s leading pharmaceuticals and consumer healthcare companies

The Challenge

Increase awareness .

Our approach:

Produce an engaging campaign with a well known opinion leader to post on social media. In addition, We created an Instagram filter that allowed people to take pictures of themselves and raise awareness of iron deficiency

The results:

Hundreds of thousands of shares across the network

Info

Client:

Tags:

Category:

cts

pharma, cts

pharma

SHARE

Our Projects

The post CTS כצט – Iron Awareness Day Campaign appeared first on Digibird.

]]>
Metro – Brimag https://www.digibird.co.il/portfolio-item/brimag-metro/ Mon, 26 Oct 2020 12:05:14 +0000 https://www.digibird.co.il/?p=956 The client Brimag is building a new chain of electrical stores called ׳Metro׳ The Challenge Exposure to the venture and recruitment of franchisees to take part in the activity Our approach: We created an informational video and a landing page for recruiting franchisees Info Client: Tags: Category: Brimag electrical appliances Recruitment SHARE Share on facebook […]

The post Metro – Brimag appeared first on Digibird.

]]>

The client

Brimag is building a new chain of electrical stores called ׳Metro׳

The Challenge

Exposure to the venture and recruitment of franchisees to take part in the activity

Our approach:

We created an informational video and a landing page for recruiting franchisees

Info

Client:

Tags:

Category:

Brimag

electrical appliances

Recruitment

SHARE

Our Projects

The post Metro – Brimag appeared first on Digibird.

]]>
BaByliss Paris https://www.digibird.co.il/portfolio-item/babyliss-paris/ Thu, 24 Jan 2019 08:52:06 +0000 https://www.digibird.co.il/?p=419 The client Babyliss Paris – Beauty and hair products The Challenge Increase awareness and sales. Our approach: Produce an engaging humorous video with a well known opinion leader to post on social media. In addition, we created an e-commerce website as a new marketplace platform for Babyliss. The results: Within 4 months, Babyliss’s promotional video […]

The post BaByliss Paris appeared first on Digibird.

]]>

The client

Babyliss Paris – Beauty and hair products

The Challenge

Increase awareness and sales.


Our approach:

Produce an engaging humorous video with a well known opinion leader to post on social media. In addition, we created an e-commerce website as a new marketplace platform for Babyliss.

The results:

Within 4 months, Babyliss’s promotional video reached over 80,000 views. This give extreme exposure to potential customers and increased online purchases that boosted ROI significantly.  



Info

Client:

Tags:

Category:

BaByliss Paris

beauty, hair care

fashion

SHARE

Our Projects

The post BaByliss Paris appeared first on Digibird.

]]>
Cervical Cancer awareness campaign https://www.digibird.co.il/portfolio-item/cervical-cancer-awareness-campaign/ Thu, 24 Jan 2019 08:48:40 +0000 https://www.digibird.co.il/?p=411 The Challenge: A national campaign on behalf of the Israel’s Medical Association, the Ministry of Health and the Israel Center for colonoscopy with the primary goal to raise awareness of cervical cancer among the women of Israel Our approach: After the initial Research on the disease, global overview and analysis we came to realize that […]

The post Cervical Cancer awareness campaign appeared first on Digibird.

]]>

The Challenge:

A national campaign on behalf of the Israel’s Medical Association, the Ministry of Health and the Israel Center for colonoscopy with the primary goal to raise awareness of cervical cancer among the women of Israel

Our approach:

After the initial Research on the disease, global overview and analysis we came to realize that Cervical Cancer is one of the only two kinds of cancer completely preventable.

We build the campaign under the message

“X on cancer”

Our Social media campaign on Facebook and Instagram and received massive exposure and press coverage.

We inspired social media leaders, politicians and woman celebrities like: Natalie Dadon, Yael Bar Zohar and more, to join us and asked them to share their pictures with their hands X mark under the hushtag #שמיםאיקסעלהסרטן

We created relevant content campaign and targeted audience both in Hebrew and in Russian.

Info

Client:

Tags:

Category:

MOH

Remedy

Remedy

SHARE

Our Projects

The post Cervical Cancer awareness campaign appeared first on Digibird.

]]>
KENWOOD https://www.digibird.co.il/portfolio-item/kenwood/ Thu, 24 Jan 2019 08:45:11 +0000 https://www.digibird.co.il/?p=401 The client Kenwood, iconic appliances that featured in MasterChef TV show. The Challenge Create conversation and awareness in preparation for Kenwood’s 50 Year Anniversary. The event took place at the exclusive LAGO venue, Rishon Lezion. Our approach: Mixer wins wheels! We created a series of promotional teasers with a never-seen-before in Israel surprise! The surprise […]

The post KENWOOD appeared first on Digibird.

]]>

The client

Kenwood, iconic appliances that featured in MasterChef TV show.

The Challenge

Create conversation and awareness in preparation for Kenwood’s 50 Year Anniversary. The event took place at the exclusive LAGO venue, Rishon Lezion.


Our approach:

Mixer wins wheels!

We created a series of promotional teasers with a never-seen-before in Israel surprise!

The surprise was a challenge to pull a real car with a Kenwood mixer. The entire challenge was posted live on Kenwood’s Facebook page.

Awesome results:

The guests and over 20,000 live viewers on Kenwood’s Facebook page were super surprised with the challenge.

Info

Client:

Tags:

Category:

Kenwood

Kmix, guerilla marketing

Electricity

SHARE

Our Projects

The post KENWOOD appeared first on Digibird.

]]>
Brimag https://www.digibird.co.il/portfolio-item/brimag/ Thu, 24 Jan 2019 08:41:37 +0000 https://www.digibird.co.il/?p=392 The client Brimag, a leading electrical appliances company, which own an e-commerce website The Challenge Black Friday campaign with 3 main goals: Awareness and sales of Black Friday deals. Maximize traffic and bounce rate. Increase the average page visit and browsing on page. Our approach: First stage: “Find the Star” campaign. Online visitors were to […]

The post Brimag appeared first on Digibird.

]]>

The client

Brimag, a leading electrical appliances company, which own an e-commerce website

The Challenge

Black Friday campaign with 3 main goals:

Awareness and sales of Black Friday deals. Maximize traffic and bounce rate. Increase the average page visit and browsing on page.

Our approach:

First stage: “Find the Star” campaign. Online visitors were to find hiding stars within the products to win a prize.

Second stage: Add sales and popups within the website to create awareness about Black Friday deals.

Third stage: Remarketing campaign with bonus sales for online visitors.

Impressive results:

More than half a million website impressions in only 5 days!

The average page visit increased by 40% with over than 65,000 interactions and online purchases.

Info

Client:

Tags:

Category:

Brimag

electrical appliances

e-commerce

SHARE

Our Projects

The post Brimag appeared first on Digibird.

]]>
jack monsonego https://www.digibird.co.il/portfolio-item/jack-monsonego/ Thu, 24 Jan 2019 08:37:38 +0000 https://www.digibird.co.il/?p=385 The client JM is a retail importer of clothing high fashion brands including Prada, Lacoste, Dolce & Gabbana, Scotch and soda etc. The Challenge Transforming a small boutique shop in Tel Aviv to a well known company. Our approach: Total rebranding of the shop. This includes shop name, target market definition , marketing strategy, content […]

The post jack monsonego appeared first on Digibird.

]]>

The client

JM is a retail importer of clothing high fashion brands including Prada, Lacoste, Dolce & Gabbana, Scotch and soda etc.

The Challenge

Transforming a small boutique shop in Tel Aviv to a well known company.

Our approach:

Total rebranding of the shop. This includes shop name, target market definition , marketing strategy, content creation and evaluation of strong promotion ideas. The shop name was changed to Jack Monsonego to keep things simple yet relevant along the worldwide brands sold in the shop.

The results:

Within 12 months the small boutique shop expended to 5 locations across Israel.

Facebook and Instagram account followers increased from 0 to 100,000.

Customer service is now available around the clock due to numerous orders and phone calls. And last but not least, set up of an e-commerce platform that is active and poplar.

Info

Client:

Tags:

Category:

Jack Monsonego

Clothing, Fashion, ecommerce

Fashion

SHARE

Our Projects

The post jack monsonego appeared first on Digibird.

]]>
3 Key Tips For Your Next Video Marketing SnapChat Campaign https://www.digibird.co.il/news/video-marketing-snapchat-campaign/ Wed, 22 Jun 2016 16:40:56 +0000 https://www.digibird.co.il/?p=289 snapchat-video-marketing-tips 3 Key Tips For Your Next Video Marketing SnapChat Campaign Some people might look at SnapChat as just another DUMB app for flirting around and sharing funny faces. However, it’s those apps that can hold the greatest value for advertisers. These apps, normally filled with happy moments and funny images usually create a nice […]

The post 3 Key Tips For Your Next Video Marketing SnapChat Campaign appeared first on Digibird.

]]>

snapchat-video-marketing-tips
3 Key Tips For Your Next Video Marketing SnapChat Campaign
Some people might look at SnapChat as just another DUMB app for flirting around and sharing funny faces. However, it’s those apps that can hold the greatest value for advertisers. These apps, normally filled with happy moments and funny images usually create a nice carnival atmosphere, that could well encourage people to view your ads and learn more about your brand and offer.

Some people might look at SnapChat as just another DUMB app for flirting around and sharing funny faces. However, it’s those apps that can hold the greatest value for advertisers. These apps, normally filled with happy moments and funny images usually create a nice carnival atmosphere, that could well encourage people to view your ads and learn more about your brand and offer.

Teens Rule The World

And if they are your target audience- you MUST have a SnapChat account. Business Insider posted a staggering piece about the fact that  77% of USA college students  are using SnapChat on a daily basis, and more than that- 58% of them are likely to purchase something that they have seen there- if they will find an added value in following that vendor on SnapChat (Like a coupon code offer).

With 8 BILLION videos viewed every single day- if you have a video ad and you’re not running it on SnapChat- you are missing out on all the fun! In order to make sure your SnapChat video campaign goes well, here are our 5 tips for marketing your product via SnapChat’s videos:

1. Offer an Exclusive Discount

Coupon code, special link, something that the user can profit from following you on SnapChat. The offer needs to be unique to SnapChat, and don;t try to fool your users. Teens are smarter then you might think. If you offer a coupon code on SnapChat and offer the same exact code and discount on your FB page- your users will not be so happy. Make the code sound more unique by adding the word Snap into the code, making the users understand that this is a code designated to benefit their SnapChat community.

2. Increase Your User Engagement by Replying to Stories.

The new feature of Story Replies (that allows users to reply to each picture or piece inside the story) makes it easier to run polls, manage a Q&A story, and get instant feedback from your potential clients. This feature is not only the best way for you to see how you are looking from the eyes of your most honest audience (teens), but is also a great way to connect to your followers in real time.

3. Create Your Own “On-Demand” Geofilters

If this post was written just 3 months ago- this wouldn’t even be relevant, as SnapChat’s Geofilters were designed only for public places. However, with the introduction of “On-Demand” Geofilters you can now create and publish a Geofilter for a business or a private event.

The post 3 Key Tips For Your Next Video Marketing SnapChat Campaign appeared first on Digibird.

]]>
How To Spot A Trend – Marketer’s Guide https://www.digibird.co.il/news/how-to-spot-a-trend-marketers-guide/ Fri, 22 Jan 2016 16:38:24 +0000 https://www.digibird.co.il/?p=285 One of the most important thing a marketer can do is to spot a high-running trend and use it to their advantage. When a trend pops in the web and goes viral people tend to pay more attention to other publications resembling that trend. A trend could be anything… From the running gag about John […]

The post How To Spot A Trend – Marketer’s Guide appeared first on Digibird.

]]>

One of the most important thing a marketer can do is to spot a high-running trend and use it to their advantage. When a trend pops in the web and goes viral people tend to pay more attention to other publications resembling that trend. A trend could be anything… From the running gag about John Travolta walking aimlessly somewhere to changing your profile picture to go with a certain belief or support a cause.

How To Spot A Trend?

In order to spot a trend, here’s what you can do:

Follow Buzz Websites. Buzz websites are everywhere! From BuzzFeed to BoredPanda, 9Gag to LazyPeacock, you can’t avoid their advertisements and shares on social networks. Following these websites will give you a sense of how to display things, how to write your title, what people finds interesting these days.
The content might often be boring, obvious or a bit low on the brains, however, you need to remember that people are sharing it like crazy and generating massive revenue to these sites.

Ask Your Social Channels What’s Trending. (And we don’t mean send Mark Zuckerberg a question on Linkedin…) You can spot trends often with social networks actually telling you- what’s trending. If you log in to your Twitter account you’ll be able to see, in the home page view, a small trend box on the bottom left side of your screen. The trend box will display what’s trending today amongst users from your country/area. One click on the “change” link and you’ll be able to see what are the latest trends anywhere in the world.

This tool is highly effective- though it will only spot current trends- so you better hurry up and act on it, before the trend goes away.

Look For Things That Make People Laugh. Laughter is one of our highest senses, and people do love a good laugh. Try going to Reddit and checking the most popular entries in the FUNNY or LOL sub-reddits. There’s a trend to be spotted there.

Notice When Things Repeat Themselves. If you’ve seen something shared by 2 or 3 of the people you know- it’s a rising trend. Someone is going to spot it and say something about it- it might as well be you.
The only way you’ll be able to notice these things without looking for them leads us to our next and BEST tip-

Be There. There is no better way to know what’s trending on Facebook than LIVING inside this social network.

Marketers of all kinds need to LIVE inside their niche in order to understand it.

If what you do is market Jewellery- you should be the jewellery specialist. You should know what jewellery items the stars are wearing, what are the names of the biggest jewellery brands, what kind of metal is currently the lead of the market. This is true for any industry. You always have to know what is going on.

Marketers who are crossing-niches, dealing with multipole clients- must stay online all the time. You have to be able to process a lot of data quickly and not get stuck on things.

Go With Your Guts. Cause your guts are usually right. If you want to know which image would be better for a post of some sort- look at 200 images that could fit. The one that catches your eye in a way you can’t explain- will be a hit. Search Pinterest for the latest pins and see what catches your eye, go to news feeds, popular Facebook pages- LIVE online, and the trend will find you.

The post How To Spot A Trend – Marketer’s Guide appeared first on Digibird.

]]>